Baume & Mercier is proud to announce Michelin-starred chef Michel Roth as its new ambassador

 A Baume & Mercier watch and a gourmet dish both depend on striking a perfect balance between tradition and creativity, in which the mastery of time plays a key role. In horology as in cuisine, passion is the driving force that gives rise to masterpieces.


It was thus entirely natural for Baume & Mercier to be won over by the personality of the chef Michel Roth, who shares with the Maison the same values of simplicity, excellence, rigorous discipline and the ability to remain closely attuned to individual tastes.


Michel Roth, a native of Moselle, is one of France’s top award-winning chefs. Having being named “Meilleur Apprenti de France” (Best Apprentice of France) in 1977, he continued his training with the French Master Chef, Charles Herman. From 1978 to 1980, he worked as Second Commis-Chef at Ledoyen, before his debut alongside Guy Legay in 1981. After 19 years of service, he was appointed Chef of the distinguished L’Espadon restaurant at the illustrious Ritz hotel on the Place Vendôme in Paris.


  Clifton Club Shelby Cobra Chronograph 10344                                 Classima automatique 10333


Michel Roth has won some of the most prestigious competitions in the profession, including the Pierre Taittinger International Culinary Prize in 1985, followed in 1991 by the supreme Bocuse d’Or distinction and the title of “Meilleur Ouvrier de France” (Best French Artisan). In 1999, he decided to launch into a new adventure as Executive Chef at the René Lasserre restaurant. Two years later, he returned to the Ritz to take the helm of its kitchens. Consistently looking to the future, Michel Roth is considered a role model for up-and-coming chefs. He is one of the six Bocuse d’Or winners currently certified in France. On July 14th 2006, Michel Roth was appointed Chevalier de l’Ordre de la Légion d’Honneur. Since autumn 2012, he has been serving as Culinary Advisor and Executive Chef at the Hotel President Wilson in Geneva. He notably belongs to the “Grandes Tables Suisses” association, which Baume & Mercier has been partnering since 2014.


                                                                Clifton 1830 manual 10060


“We are honored to welcome Michel Roth to our community of friends of the brand. He brings with him artistry and subtlety expressed through a world that shares many common denominators with ours. We are a Maison dedicated to celebration and are proud to be supporting him in his many upcoming projects.”

Alain Zimmermann, CEO Baume & Mercier


The latest news for Michel Roth revolves around the release of his recipe book published by Favre, which he has just begun promoting worldwide. Between gourmet cruises, charity galas and the restaurants under his supervision, the year is set to both eventful and full of surprises. Watch this space.


ABOUT Baume & Mercier

Baume & Mercier, watchmakers since 187 years, has always been a generous Maison that expresses watchmaking excellence in all its creations and through a simple, consistent motto devised by its founders: “Accept only perfection, only manufacture watches of the highest quality”.

Current collections include the Clifton and Clifton Club collections that feature an urban character and the sporty-chic Capeland, the timeless Classima and My Classima and the rectangular shaped Hampton. Dedicated lines for women are offered through Linea, the sparkling and daring line and Promesse, the new offering, a refined blend of elegance and preciousness.

Time captured within a Baume & Mercier watch is mainly marked by the rare, exceptional moments that punctuate a lifetime. The Maison celebrates these as a vibrant witness of these unforgettable moments filled with a wealth of emotion.

To learn more, please visit www.baume-et-mercier.com