Baume & Mercier celebrates design and expresses itself in all its forms. From the Hampton to the Riviera, from Clifton to Baume or Classima, it is a rhythmic tableau of curves and angles that form and intertwine to no end... No limits, ever.

Baume & Mercier has played with shapes and materials, unveiling a diverse selection for the holiday season. Christmas is alive, the night sparkles. The creativity and technical prowess of the infinitely small are celebrated while bright baubles, decorated trees, and shining stars infiltrate our homes in perfect elegance. A ballet of light and shadow begins in this subtle blend of tradition and modernity. And last but not least, respect for conventions!

Baume et Mercier celebrates watchmaking with character, collectively, even collaboratively. An invitation to celebrate Christmas in a new way, as you like. There’s nothing better for the occasion than to satisfy absolutely every desire: discover a radiant tribute to all the collections, each with its own distinctive design. Dive into a graphic, artistic, and luminous Christmas with the lightheartedness we all need at the end of 2021.

Baume & Mercier wishes you all a happy holiday season!  



Riviera: You don’t need a passport to see the Riviera.

2021 saw the grand return of the Riviera watch with its famous dodecagonal case… 12 corners like the 12 months that are coming to a close, bringing us ever closer to what Baume & Mercier now wants to embody through its timepieces: creative, elegant watchmaking with character… Here, without softening the edges!

The Riviera is an assertive and uncompromising collection. Dive into the shades of the Mediterranean, appreciate the sharp edges and the comfort of sporty materials around your wrist. Chic and sophisticated, it is back with its distinctive design and sparkling colors. For Christmas, there is no shortage of options: a watch in polished/satin-finished or black microblasted ADLC steel, interchangeable straps – either steel or integrated grained satin-finished rubber, a lacquered dial decorated with waves or a smoky black sapphire dial, a 36, 42, or 43 mm case, a quartz or automatic movement, a host of functions including small seconds, chronograph, day and date apertures… To each his own Riviera! The Riviera is yours, in all its forms.

Seize the one that suits you.


Riviera 10616, Riviera 10625, Riviera 10618, Riviera 10683

Clifton: Built to last a lifetime and designed to turn heads for just as long.

Clifton is the ultimate Baume & Mercier watch collection. A genuine tribute to the expert craftsmanship that the Brand has preserved for nearly two centuries. Behind the soft, elegant curves of these watches is all the expertise and finesse that fascinates fine watchmaking aficionados, with no compromise on style. Its classic lines allow it to stand the test of time, while the innovation and performance of the Baumatic movement at its heart continue to surprise and captivate. That is the secret of its timelessness. Baume & Mercier expresses itself here with round and voluptuous shapes, giving the Clifton collection masterful balance.

The Clifton watch is the perfect intergenerational Christmas gift combining modernity, functionality, and precision engineering. Classic, colorful, more watchmaking artistry, always very powerful. There are so many combinations that you won’t know which one to choose: a smoky gray, intense red, or forest green lacquered dial, an 18K rose gold or polished/satin-finished steel case, a black or blue alligator strap with square scales, a certified chronometer function (COSC) or day, date, and moon phase apertures... The Clifton collection will shine in all its facets under your illuminated Christmas tree for Christmas as it should be!

Clifton 10467, Clifton 10592, Clifton 10591, Clifton 10548

Classima: The ultimate elegance is discretion. Classima, simply self-evident.

Classima is the round, classic watch with perfect proportions, always pleasant to wear: timeless, ageless, never insolent. The watch that Baume & Mercier never ceases to reinterpret with modernity and style, making light of the materials, from the most traditional to the most innovative. Dive into a palette of unique colors, allow yourself to be carried away by small creative touches. Everyone wants their own Classima. This collection embodies the art of simplicity.

For the holiday season, Classima unveils its panoply of sizes, materials, and colors to suit every desire, every look, and every budget. 31, 34, 39, or 42 mm, a quartz or automatic movement, a polished/satin-finished steel or 18K rose gold case, a slate sun satin-finished or white mother-of-pearl dial, rhodium-plated or diamond-set indexes… Anything is possible! Interchangeable straps also offer multiple combinations for every occasion: canvas, alligator with overstitching, or five rows of polished stainless steel – indulge yourself… Of course, all the watches can be personalized with the engraving of your choice, the ultimate final touch for an unforgettable gift. Classic yet contemporary, elegant yet sometimes surprising, its perfect round shape will be sweeping people off their feet for years to come. And Christmas is the right time to treat yourself!


Classima 10608, Classima 10607, Classima 10633, Clifton 10598  

Hampton: For when it feels like everybody else is going around in circles.

Between creativity and elegance, the Hampton collection made its great comeback two years ago. With its rectangular case, which was considered unconventional and avant-garde when launched, it continues to symbolize renewal and hope in tribute to the Art Deco movement. Baume & Mercier has reinterpreted its silhouettes in step with the times: a colorful fashion show that combines creativity and finesse for these jewelry watches, whose interchangeable straps offer multiple variations to satisfy each of your desires.

For both men and women, in 18K rose gold, polished/satin-finished steel, or even set with diamonds, this collection has its own unique characteristics: “glaive” hands or a cabochon-shaped crown, the well-marked minute track that emphasizes the perimeter of the dial and enhances the geometric Art Deco effect… Hampton watches are worth discovering or rediscovering, and we can’t get enough of them! They leave the classic codes behind by playing with shapes, embracing the world, and daring. Hampton is the collection that elegantly stands out from the crowd. The ideal gift for a Christmas free of conventions, to be celebrated however you wish!

Hampton 10528, Hampton 10472, Hampton 10630, Hampton 10628  

Baume: A different take on the concept of time. By Baume.

The latest Baume collection embodies renewal and creativity in the context of sustainable development, the circular economy, and protecting the environment. Swiss made, it reinvents time in motion. This collection has a strong design signature with its crown centered at noon, its articulated lugs at noon and 6 o’clock, its interchangeable bracelet with buttons, and its filigree hands.

Amidst the natural, offbeat materials are attributes such as a handcrafted decoration or small functions to evoke Baume & Mercier’s watchmaking roots. Here, it is not a question of dwelling on traditions but rather of making things happen and moving with the times in a different way. We don’t abide by the rules, we make them our own! A committed approach and a collection to embody it.

Baume watches are invited to the holiday season in an explosion of creativity adorned with their cotton or linen straps. With a 35 or 41 mm case, equipped here with a quartz movement, with a blue satin or white opaline dial coated with PVD steel, there is something for everyone. We like the black date at 6 o’clock and the small seconds hand with its gilt flange. Baume reinvents the watchmaking codes with style, finesse, and the nonconformity that was missing to arouse certain curiosities. For the more poetic, one of the models reveals a moon phase at its center encircled by a hypnotic minute track: a modern and daring interpretation of this complication with two moons against a starry background with a very graphic look. Baume & Mercier lights Christmas up from another angle and offers a form of collective, collaborative, and responsible watchmaking with its Baume collection.