Social August Content

Dear partners,

We hope all is well.

You will find here the social media package of August.

You can download each picture, one by one.

On the right-hand side of presspage, you will find:

A Zip file with all feed pictures and videos
A Zip file with all Instagram stories
As well as the March grid

If you post one of our images, we kindly ask you to please tag us:

- Using the @baumeetmercier tag

- Using the #baumeetmercier

The attached posts & stories are formatted for Instagram, Facebook, Twitter & Linkedin.

We remain available shall you have any questions or comments,

Baume & Mercier

Download selection of assets

Riviera 10677

The Riviera Coastline 10677, an ode to the French Riviera, the essence of coastal elegance. The stunning sun satin-finished gradient night blue lacquered dial evokes the allure of the midnight sky, while the 96 diamonds delicately set along the bezel represent the sparkling coastline of the Mediterranean. Perfect for an elegant night out in the spirit of the Riviera, this timepiece is a testament to exquisite craftsmanship and timeless beauty. Let the Riviera Coastline 10677 transport you to the glamorous ambiance of the French Riviera.

Hampton 10732

Where elegance meets understatement. This automatic timepiece showcases impeccable craftsmanship and luxurious style. Adorned with 21 internal jewels and a power reserve of 38 hours, it epitomizes precision and reliability. Inspired by the Art Deco era, the Hampton collection with its distinctive rectangular case captures the essence of timeless sophistication. Indulge in the allure of the Hampton 10732 and embrace the legacy of Art Deco design.

Hampton 10709

Embark on a journey of elegance and grace with the Hampton 10709. This captivating timepiece tells a tale of delicate feminity and timeless allure. Picture yourself adorned with its rectangular stainless steel case, shimmering with the brilliance of carefully placed diamonds. Let the Hampton 10709 be your campanion as you create your own story of timeless beauty and grace.

Chapter 7: The Riviera Origins

What is the Riviera collection? Created in 1973, its dodecagonal design has marked the history of watchmaking and has endured for 50 years. Inspired by the sun-soaked shores and glamorous lifestyle of the French Riviera, this collection captures the essence of coastal luxury. From the intricate details of the dodecagonal case to the exquisite craftsmanship, every element tells a story of timeless beauty and enduring style. Follow this chapter to learn more about this iconic collection. 12 chapters, 36 stories, stay tuned to discover all that makes our Maison so unique and distinctive!

Riviera 10619 (carrousel)

Dive into the Depths. Captivating and intense, the mesmerizing blue dials of the Riviera 10619 and Riviera 10616 evoke the endless allure of the sea, reflecting the essence of the French Riviera. The unique wave pattern on the Riviera 10619 dial pays homage to the rhythmic tides that shape the coastline, while the translucent sapphire blue dial of the Riviera 10616 beckons you to explore the mysterious depths beneath. Which shade of blue speaks to your soul: the enchanting wave or the translucent sapphire? Let us know in the comments below!

Riviera 10616 (carrousel)

Riviera 10714

Embrace the aestete spirit. As the sun sets on the horizon, he sets out on a journey of boundless exploration, accompanied by the captivating allure of the Riviera 10714. With its distinguished manufactured Baumatic movement, the timepiece tanscends limits, while the mesmerizing smoked sapphire bleu diale reflects the ever-changing hues of the sky and sea. Where would you venture with this remarkable timepiece on your wrist? Share you dream destinations in the comments below!

Baume & Mercier Saga #18 - The French Art de Vivre

It’s about a unique light. A sunny and peaceful atmosphere that inspired us to relaunch our Riviera collection. At Baume & Mercier, we believe in a certain art of living. With a rich heritage and a commitment to craftsmanship, we create timepieces that embody elegance, refinement, and timeless beauty. We craft extraordinary watches that capture the essence of the Riviera lifestyle. Follow our 36 stories to discover the essence of our Maison, next episode coming soon!

Baume & Mercier Saga #19 - Our watch stylist

It’s about a genuine design born in 1973. It’s about this unexpected yet beloved dodecagonal shape that was an early proposal of a sport chic timepiece with an integrated bracelet timepiece. The Riviera collection stands as a testament to the innovative spirit of Baume & Mercier. The distinctive dodecagonal case, with its 12 sides, captures attention and creates a captivating visual appeal. Follow our 36 stories to discover the essence of our Maison, next episode coming soon!

Baume & Mercier Saga #20 - 5 generations

It’s about a design born in 1973 that crossed the ages, always in tune with its time, and reinvented itself to remain the industry's most creative, watchmaking-driven, and beloved timepiece. It’s about 5 different yet distinctive generations of timepieces that made the success of our Maison. Follow our 36 stories to discover the essence of our Maison, next episode coming soon!

Baume & Mercier Saga #21 - Riviera 50th anniversary

It's about 50 years of elegance and style, inspired by the enchanting French Riviera. Since its reveal in 1973, the Riviera collection has been a tribute to the allure and sophistication of the Côte d'Azur. With its iconic dodecagonal design and exquisite craftsmanship, each timepiece reflects the timeless beauty and adventurous spirit of the French Riviera. Follow our 36 stories to discover the essence of our Maison, next episode coming soon!

Hampton 10732

Marvel at the sleek stainless steel rectangular case and the mesmerizing opaline sunbrushed blue dial. How would you style the Hampton 10732 to elevate your own urban chic look? Share your styling ideas and tag us in your photos!

ABOUT Baume & Mercier

Founded in 1830 at the heart of Swiss Jura, Baume & Mercier enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, Baume & Mercier offers its clients the very finest timepieces. Born by a complementary balance between an artistic approach to shape and watchmaking innovation in the service of the client, the Maison continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is the Brand’s legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between our founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character... In a more contemporary way than ever.

To learn more, please visit www.baume-et-mercier.com