Social April Content

Dear partners,

We hope all is well.

You will find here the social media package of April. You can download each picture, one by one.

On the right-hand side of presspage, you will find:

A Zip file with all feed pictures and videos
A Zip file with all Instagram stories
As well as the March grid

Some stories are still missing but we will update the Stories file in the next few days.

If you post one of our images, we kindly ask you to please tag us:

- Using the @baumeetmercier tag

- Using the #baumeetmercier

The attached posts & stories are formatted for Instagram, Facebook, Twitter & Linkedin.

We remain available shall you have any questions or comments,

Baume & Mercier

Download selection of assets

Riviera 10616

Spring has arrived! Enjoy the first rays of sunshine with our iconic Riviera 10616, a piece that combines modernity and elegance for your everyday life.

Riviera 10616

A dedocagonal case and a transparent blue sapphire dial: the signature of our Riviera collection which celebrates its 50 years of existence and heritage.

Riviera 10616

Versatile, elegant and sporty: the Riviera 10616 can combine all these three styles in one timepiece. And you, what words would you use to describe the Riviera 10616?

Riviera 10660

Bold style, bold size, bold of you! Dare the two-tone timepiece with the Riviera 10660.

Riviera 10661

Both functional and stylish, dress up your journey with the Riviera 10661. This elegant timepiece will follow you wherever you go.

Chapter 1: The Origins

We are delighted to unveil a series of content tracing the history of Baume & Mercier, from its birth in 1830 to the Maison as you know it today. 12 chapters, 36 stories, stay tuned to discover all what makes our Maison so unique and distinctive.

Riviera 10660 & 10661

Because two is always better than one, the Riviera 10660 and 10661 offer a contemporary style in 42 or 36 mm. Which size will you choose?

Riviera 10660 (carousel)

Gilded hands and indexes by day, blue-colored SuperLuminova by night, the Riviera 10660 suits your environment.

Riviera 10660 (carousel)

Gilded hands and indexes by day, blue-colored SuperLuminova by night, the Riviera 10660 suits your environment.

Riviera 10701

A transparent smokey blue sapphire dial, a blue rubber strap with canvas decor and a Baumatic movement: the perfect combination to complete a sporty and elegant look.

Riviera 10701

Geared up and ready for spring season with the Riviera 10701 equipped with a Baumatic manufacture movement.

Clifton 10518

Casual elegance like no other with the Clifton 10518.

Baume & Mercier Saga #1 - Our Swiss Heritage

It’s about a visionary family in the heart of the Swiss Jura. From their first comptoir in 1830 to their presence overseas, the Baume family was ahead of their time and will leave their mark on the watchmaking industry for the years to come. Follow our 36 stories to discover the essence of our Maison, next episode coming soon!

Baume & Mercier Saga #2 - Our Legacy of Duos

It’s about a succession of duos. Two Baume brothers following the path of their ancestors who drove the Baume Maison to the success it deserves. From Geneva to London, from India to Australia, the Baume family spread their watchmaking philosophy all around the world. Keenly aware of the potential represented by new territories, the company set up a Branch in London under the name “Baume Brothers”. It soon expanded throughout the British Empire. By the late 19th century, the company had already acquired a solid international reputation as becoming an inescapable watchmaking player broad. From two brothers to two friends, two mind, two personalities, following the family motto, William and Paul forged a fine reputation through the creation of exceptional timepieces featuring the latest innovations. Follow our 36 stories to discover the essence of our Maison, next episode coming soon!

Baume & Mercier Saga #3 - Our Definition of Balance

1918. It’s about the genesis of the Baume & Mercier style. William Baume, the watchmaker and Paul, the beauty lover. When they met in 1918, our two modern founders decide that they had to combine the unique approach to excellence from the Baume family to more attention to the esthetic aspect of its timepieces Paul Mercier addressing this question to William Baume in 1912 during their first meeting: “People want freshness, beauty and lightness. “A perfect balance between technical quality and contemporary esthetics, that is what the brand we make should be” William and Paul…two different yet complementary minds that will create the balance between design signatures and utmost quality. Since then our Maison bears in its genes this commitment to excellence, this care to quality, this love for beauty and this passion for shapes. Follow our 36 stories to discover the essence of our Maison, next episode coming soon!

ABOUT Baume & Mercier

Founded in 1830 at the heart of Swiss Jura, Baume & Mercier enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, Baume & Mercier offers its clients the very finest timepieces. Born by a complementary balance between an artistic approach to shape and watchmaking innovation in the service of the client, the Maison continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is the Brand’s legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between our founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character... In a more contemporary way than ever.

To learn more, please visit www.baume-et-mercier.com