Social September Content

Dear partners,

We hope all is well.

You will find here the social media package of September

You can download each picture, one by one.

On the right-hand side of presspage, you will find:

A Zip file with all feed pictures and videos
A Zip file with all Instagram stories
As well as the September grid

If you post one of our images, we kindly ask you to please tag us:

- Using the @baumeetmercier tag

- Using the #baumeetmercier

The attached posts & stories are formatted for Instagram, Facebook, Twitter & Linkedin.

We remain available shall you have any questions or comments,

Baume & Mercier

Download selection of assets

Riviera 10742

Unveil the essence of time with the new Rivira 10742 perpetual calendar. This limited-edition stainless steel marvel, a tribute to 50 years of Riviera, seamlessly blends heritage and Swiss expertise. Its golden sunbrushed dial echoes the past, while the Baumatic movement whispers of the future. As you gaze upon its timeless form, let the Riviera 10742 be a reminder that every moment tells a story!

Riviera 10742

Elevate your wrist game with the Riviera 10742. As it gracefully adorns the wrist, its essence becomes your statement. The limited-edition stainless steel beauty with its vintage-inspired golden dial exudes timeless sophistication. Let the Riviera 10742 become your companion, bridging the gap between the past and the future with each passing second.

Riviera 10742

Dive into the heart of innovation: The Baumatic In this close-up glimpse, discover the intricate dance of the Baumatic movement--the heartbeat of this horological masterpiece. The vintage-inspired golden dial and its perpetual calendar functions find harmony within this modern marvel. From yesterday to tomorrow, let the Riviera 10742's movement be a testament to the eternal quest for precision: Baumatic

Chapter 8: The Riviera, a story of elegance

Immerse yourself in the captivating journey of the Riviera collection, born in 1973. This collection has redefined the essence of sport-chic elegance from its inception, seamlessly blending sophistication with versatility. With a timeless allure that transcends gender, the Riviera has become an emblem of style adored by both men and women. Join us as we delve into the captivating narrative of a collection that has stood the test of time, embodying the spirit of elegance in every facet. 12 chapters, 36 stories, stay tuned to discover all that makes our Maison so unique and distinctive!

Riviera 10749

Celebrating 50th Riviera anniversary with the brand new limited edition Riviera 10749, a reflection of your discerning taste and appreciation for the art of horology. Secret "1973" signature, blue tones and special engraving, this timepiece encapsulates an addition of subtle yet chic design elements.

Riviera 10749 (caroussel A)

Unveil the heart of the Riviera 10749. For its 50th anniversary in 2023, the Maison is proud to revisit its Riviera Baumatic model by launching the “Riviera 50th Anniversary Special Edition” – limited to 273 pieces – paying tribute to the style and history of the collection. This special edition features discreet yet exceptional elements such as the secret “1973” signature on the transparent blue sapphire dial, the Maison’s emblematic “Phi” logo on the counterweight of the seconds hand, and a blue ring in the case middle that adds even more sophistication to the piece.

Riviera 10749 (caroussel B)

Riviera 10749 (caroussel C)

Riviera 10749 (caroussel D)

Riviera 10722

Capturing the essence of time, the Riviera 10722 is more than a timepiece, it's a tribute to the art of measuring moments. Witness the intricate details of its chronograph dial, a symphony of functionality and elegance. Every sub-dial tells a story, every push of the buttons marks a new chapter. Let the Riviera 10722 inspire you to make every second count, a reminder that time is the canvas of our lives.

Riviera 10750

E-BOUTIQUE EXCLUSIVITY - LIMITED STOCK Take advantage of our exclusive online offer to acquire our new Riviera 10750 on a steel bracelet, with a grey rubber bracelet with canvas decor coming in the package! The versatility of this Riviera 10750 thanks to the two straps will allow you to go from classy to sporty style in seconds.

Clifton 10736

Unveil the embodiment of the timeless elegance of the brand new Clifton 10736. This exquisite timepiece, graced with a sophisticated rose gold case, houses the precision of the Baumatic Date and Moon Phase movement. With a dial that whispers the tales of hours, minutes, seconds, dates, and lunar cycles, time itself becomes a work of art. Every glance reveals the meticulous craftsmanship and devotion to detail.

Clifton 10736 & 10713

A duet of elegamce: introducing the Clifton 10736 and the Clifton 10713. With both timepieces, elegance and refinement unite, each exuding character and dimension and embodying the Maison's dedication to sophistication. Which of these elegant statements resonates more with your personal style?

Riviera 10742

Embark on a journey through time with the Riviera 10742. Witness the intricate dance of the perpetual calendar, a symphony of design and precision. From its vintage-inspired golden dial to the modern mastery of the Baumatic movement, the Riviera 10742 is more than a watch--it's a testament to the art of horology. Let its story unfold with every tick.

Baume & Mercier Saga #22 - Our sport elegance

It’s about style, elegance, self-confidence and distinctiveness. It’s about the Riviera genes. From the start, we wanted to give you an elegant add-on for everyday and extraordinary moments. It’s about wearing this timepiece every day and night, for sport and dinners. Follow our 36 stories to discover the essence of our Maison, next episode coming soon!

Baume & Mercier Saga #23 - Elegance for men

It’s about listening to our clients and partners. It’s about adapting ourselves to the needs of the Baume & Mercier community. It’s about 3mm. It’s about the arrival of a 39mm Riviera Baumatic featuring all the best of the Riviera design and watchmaking content at a small scale. It’s about blue on metal, it’s about black on metal, it’s about the fusion of two-tone style, sandblasted titanium, and Baumatic power. Follow our 36 stories to discover the essence of our Maison, next episode coming soon!

Baume & Mercier Saga #24 - Elegance for women

It’s about the perfect balance between a timepiece companion and an everyday gem for ladies. It’s about a new 33mm timepiece featuring a mix of silver and gold tones inspired by the unique light of the French Riviera. It’s about a bold purple dial that will make you stand out from the crowd in all circumstances. Follow our 36 stories to discover the essence of our Maison, next episode coming soon!

Clifton 10736

Embrace the epitome of elegance with the Clifton 10736. This refined timepiece, adorned with a rose gold case, unveils the mesmerizing Baumatic Date and Moon Phase movement. The dial's soothing white hue echoes the rhythm of time's passing moments. Complemented by a brown alligator leather strap, the Clifton 10736 stands as a symbol of timeless sophistication. Allow the moon phase to guide your days and nights, a celestial dance captured within this horological masterpiece.

ABOUT Baume & Mercier

Founded in 1830 at the heart of Swiss Jura, Baume & Mercier enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, Baume & Mercier offers its clients the very finest timepieces. Born by a complementary balance between an artistic approach to shape and watchmaking innovation in the service of the client, the Maison continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is the Brand’s legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between our founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character... In a more contemporary way than ever.

To learn more, please visit www.baume-et-mercier.com