BAUME & MERCIER WELCOMES JANHVI KAPOOR AS FRIEND OF THE MAISON
Baume & Mercier is pleased to announce the appointment of Indian actress Janhvi Kapoor as Friend of the Maison. This collaboration marks a new chapter for the brand, reflecting its enduring commitment to celebrating contemporary femininity and authenticity. It also coincides with the launch of the Joia de Baume & Mercier collection, a new expression of this vision.
“I am truly honored to join Baume & Mercier as Friend of the Maison, especially at the launch of the Joia collection. I was instantly drawn to its celebration of a free, bold and authentic femininity. For me, style is a deeply personal expression — and Joia beautifully captures the idea of celebrating every moment while staying true to who you are.” says Janhvi Kapoor.
As Friend of the Maison, Janhvi Kapoor embodies the values that have defined Baume & Mercier since its founding: a natural elegance, a sense of balance and a deeply personal approach to style. Her authenticity and emotional depth resonate with the Maison’s vision of watchmaking as a companion to life’s meaningful moments.
While the Joia de Baume & Mercier collection expresses a vibrant and instinctive femininity, it also reflects a broader philosophy that has long guided the Maison: creating timepieces that celebrate individuality and accompany women in every facet of their lives. This spirit finds a natural echo in Janhvi Kapoor, whose personality combines modernity, spontaneity and confidence.
“Janhvi Kapoor embodies a contemporary vision of femininity that resonates deeply with us. Her authenticity and sensitivity make her a natural fit for Baume & Mercier. Through her, we wish to express an instinctive and vibrant elegance, in perfect harmony with today’s women. We are delighted to welcome her to the Maison” says Michael Guenoun, CEO of Baume & Mercier.
Through her artistic choices and continuous evolution, Janhvi Kapoor has established herself as a singular voice in contemporary Indian cinema. Her ability to express different facets of her personality with nuance and sincerity reflects the Maison’s own approach, where each creation is designed to express emotion, character and individuality.
The arrival of Janhvi Kapoor as Friend of the Maison reinforces Baume & Mercier’s ongoing dialogue with a new generation of women while continuing to honor the legacy of its founders, William Baume and Paul Mercier.
JANHVI KAPOOR
Indian actress Janhvi Kapoor is recognized for her intensity and versatility. She made her film debut in 2018 and quickly established herself as one of the most compelling talents of her generation.
She is known for her diverse and demanding choice of roles, demonstrating a strong ability to portray complex characters with nuance and sensitivity. Her artistic journey reflects a constant desire to explore new dimensions and push creative boundaries.
Alongside her film career, Janhvi Kapoor has developed a strong presence in the world of fashion and contemporary culture. Followed by millions around the globe, she inspires a new generation through her authenticity, personal perspective, and distinctive sense of style.
BAUME & MERCIER
Founded in 1830 at the heart of Swiss Jura, Baume & Mercier enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, the Maison offers its clients the very finest timepieces. Born by a complementary balance between an artistic approach to shape and watchmaking innovation in the service of the client, the Baume & Mercier Maison continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is the Brand’s legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between the Brand’s founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character... In a more contemporary way than ever.