Baume & Mercier presents its new feature: The “Virtual Try-On” System

With its “Virtual Try-On” feature, Baume & Mercier is launching an innovative concept that allows customers to test watches from the Riviera collection directly from the Brand’s website, without needing to use a social media platform or app, or indeed without needing to use a marker on the customer’s wrist. This advanced augmented reality technology embodies the Brand’s innovative outlook and its ultimate objective: to meet customer expectations as best it can. A world-first for a Brand with more than 190 years of know-how.

Augmented reality innovation to benefit our customers

Using the camera on your cell phone, the “Virtual Try-On” feature shows you how the various iconic Riviera watches on the Baume & Mercier website would look on your wrist. Simply go to the page featuring the watch you wish to try on, click open your camera, place your wrist behind your cell phone and the Riviera watch of your dreams will appear as if by magic. The process is unique, because it does not require a social media interface, an app download or wrist markers. It works with all types of cell phones with cameras because it is based on a web browser. That’s all there is to it. Your chosen watch will appear on your wrist and can be viewed from any angle. This tailor-made remote service has been designed to benefit customers who can then browse the collection from one model to another, selecting their watch with complete peace of mind, whether they are at home or anywhere else, and whether they are alone or surrounded by trusted advisers. The process is simple, user-friendly, comfortable and enjoyable.
































“Unlike the exploratory augmented reality experiences people have had to date, Baume & Mercier is the first Brand to offer its customers a user experience on their wrist and directly from its website. There is no need to download an app or use a wrist marker. The feature works on cell phones with a camera and on any operating system. We are determined to focus on functional technologies that provided genuine added value for our customers, so we see this Virtual Try-On feature as yet another step towards offering a straightforward and enjoyable e-commerce experience that meets our customers’ needs,” said Aykut Tunca, Head of Digital at Baume & Mercier.

While technical innovation has always been part of Baume & Mercier’s identity, the customer is always the cornerstone of the process. The watchwords for its artistic and pragmatic vision of watchmaking are modernity, efficiency and simplicity. This same vision drove the Brand to call on its internal talent to develop the Baumatic movement with innovative materials and concepts. While the movement itself is a technological breakthrough, it was created specifically to meet the expectations of customers looking for a timepiece that would combine design and performance.

The “Virtual Try-On” feature is currently available for the iconic Riviera collection only, but may be applied to the other Baume & Mercier collections in the future. Since the Riviera collection was launched in 1973, it has epitomised Baume & Mercier know-how through its design, shape and watchmaking expertise. Recreated in 2021 and faithful to its philosophy, it has been enhanced with some variations, which were unveiled during Watches & Wonders in April. The bold and contemporary collection now offers this modern feature that is sure to delight its many aficionados, who, guided by “Virtual Try-On” will be able to select the Riviera they prefer.

ABOUT Baume & Mercier

Founded in 1830 at the heart of Swiss Jura, the Baume & Mercier watch manufacture enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, the Brand offers its clients the very finest timepieces. Borne by a complementary balance between an artistic approach to shape and watchmaking innovation in the service of the client, the Baume & Mercier House continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is the Brand’s legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between the Brand’s founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character... In a more contemporary way than ever. In 2021, Baume & Mercier unveils new, exacting models that demonstrate the Brand’s change of direction as it sets its sights on new horizons. Today, more than ever before, Baume & Mercier is designing a collective, collaborative, responsible watchmaking approach shaped by design and creativity in order to lay the ground for cooperation and the sharing of experiences. Still in step with the times, the Brand is proud of this dynamic energy and of its attentiveness to social progress.