BAUME & MERCIER WELCOMES MARIASOLE POLLIO AS FRIEND OF THE MAISON
Baume & Mercier is pleased to announce the appointment of Mariasole Pollio as Friend of the Maison. This collaboration marks a significant new chapter, perfectly coinciding with the launch of the Joia de Baume & Mercier collection, a new interpretation of the Maison’s contemporary feminine vision.
"Welcoming Mariasole into Baume & Mercier represents a strategic step; she perfectly embodies the spirit of the Maison. Her ability to connect with a young and contemporary audience transcends the timepiece, bringing to life the authentic spirit of celebration that the Maison has always championed," says Michael Guenoun, CEO of Baume & Mercier.
As an authentic voice of her generation, Mariasole Pollio embodies a contemporary style and spontaneity that truly reflects modern femininity. Her personality and approach to celebrating meaningful moments are deeply aligned with Baume & Mercier's values, fostering a natural convergence of shared sensibilities and vision for the Maison.
"Collaborating with a historic Maison like Baume & Mercier is a true honor, and especially with the launch of a collection conceived to celebrate women. I believe it is fundamental for a Maison to interpret modern femininity in an authentic way." adds Mariasole Pollio.
Young and talented, Mariasole Pollio has built a solid career in television, entertainment, and the digital world, distinguishing herself through her authenticity and spontaneity. Her innate style makes her a point of reference for the modern woman, who appreciates aesthetic language and has the confidence to make bold choices.
While the Joia de Baume & Mercier collection expresses a vibrant and instinctive femininity, it also reflects a broader philosophy that has long guided the Maison: creating timepieces that celebrate individuality and accompany women in every facet of their lives. This spirit finds a natural echo in Mariasole Pollio, whose personality combines modernity, spontaneity and confidence.
The arrival of Mariasole Pollio as Friend of the Brand strengthens this dialogue with a new generation, celebrating a sincere, current, and evolving style, perfectly aligned with the values of Baume & Mercier.
MARIA SOLE POLLIO
Actress and television presenter, Mariasole Pollio was born in Naples in 2003 and moved to Milan upon turning eighteen. From a very young age, she attended acting and diction courses, starting with a theater-play workshop and then continuing her studies in film schools in her hometown. In 2017, at just thirteen years old, she debuted as an actress first on television and then on the big screen, gaining strong acclaim from both the public and critics and immediately distinguishing herself with a rare mix of vibrant energy and reflective maturity. In 2018, she began her career as a presenter, taking on increasingly prominent roles and responsibilities in the following years. Parallel to her artistic and personal growth, her social media presence has consolidated, reaching millions of followers on major platforms, attracting the attention of media and brands who now consider her one of the most promising talents of Generation Z.
BAUME & MERCIER:
Founded in 1830 at the heart of Swiss Jura, Baume & Mercier enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, the Maison offers its clients the very finest timepieces. Born by a complementary balance between an artistic approach to shape and watchmaking innovation in the service of the client, the Baume & Mercier House continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is the Brand’s legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between the Brand’s founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character... In a more contemporary way than ever.