BAUME & MERCIER WELCOMES SHREYAS IYER AS FRIEND OF THE MAISON
Baume & Mercier is proud to announce the appointment of Shreyas Iyer as Friend of the Maison. One of India’s most accomplished cricketers and a defining figure of a new generation of sporting excellence, Shreyas Iyer embodies the values that have guided the Maison for nearly two centuries: ambition, precision, character and the pursuit of excellence through every moment.
This collaboration marks a significant milestone for Baume & Mercier in India, celebrating a personality whose journey is defined by discipline, resilience and an unwavering commitment to excellence. On and off the field, Shreyas Iyer embodies a contemporary vision of success, shaped by authenticity, ambition and a distinctive sense of style. His influence extends beyond cricket, inspiring a generation that values dedication, self-belief and meaningful achievement.
“I am honored to join Baume & Mercier as Friend of the Maison. What resonates with me most about the brand is its philosophy that success is built over time, through dedication, consistency and meaningful moments. These are values that have shaped my own journey. A Baume & Mercier timepiece reflects not only craftsmanship and precision, but also the importance of appreciating every milestone along the way.” says Shreyas Iyer.
As Friend of the Maison, Shreyas Iyer reflects Baume & Mercier’s enduring vision of watchmaking: creating timepieces that accompany life’s defining achievements and celebrate personal accomplishment. His relentless pursuit of excellence, coupled with his distinctive sense of style, mirrors the Maison’s commitment to combining technical mastery with timeless elegance.
Recognized as one of the most dynamic leaders in contemporary cricket, Shreyas Iyer has earned admiration for his composure under pressure, strategic mindset and ability to inspire those around him. These qualities naturally resonate with the spirit of Baume & Mercier, where precision, perseverance and human achievement remain at the heart of every creation.
“Shreyas Iyer perfectly embodies the values of Baume & Mercier. His dedication, his pursuit of excellence and the confidence with which he has built his career make him a natural fit for our Maison. He represents a generation driven by ambition, authenticity and a strong sense of purpose. We are delighted to welcome him as Friend of the Maison.” says Michael Guenoun, CEO of Baume & Mercier.
The arrival of Shreyas Iyer as Friend of the Maison reinforces Baume & Mercier’s commitment to celebrating individuals whose achievements are driven by passion and authenticity, while continuing to honor the legacy established by its founders, William Baume and Paul Mercier.
SHREYAS IYER
Shreyas Iyer is one of India’s leading international cricketers, recognized for his exceptional batting talent, leadership qualities and competitive spirit. Over the course of his career, he has established himself as one of India’s most trusted athletes through consistent performances across formats and a remarkable ability to thrive under pressure.
A proven leader both on and off the field, Shreyas Iyer has captained three different franchises to Indian Premier League finals – a distinction held by no other player in the tournament history – winning the title with Kolkata Knight Riders in 2024 before Punjab Kings to their first final in over a decade in 2025. His strategic mindset, composure and ability to inspire those around him have earned him widespread admiration throughout the cricketing world.
In 2026, he reached another defining milestone in his career with his appointment as captain of India’s T20 International team, becoming the leader of one of the most followed and celebrated sporting teams in the world. This recognition reflects not only his performances on the field, but also the trust placed in his vision, character and leadership.
Beyond his sporting achievements, Shreyas Iyer has established himself as a contemporary icon whose influence extends into lifestyle, fashion and culture. Admired for his authenticity and distinctive personal style, he connects with millions of fans across the world. His journey reflects the aspirations of a new generation that embraces excellence, individuality and continuous self-improvement.
BAUME & MERCIER
Founded in 1830 at the heart of Swiss Jura, Baume & Mercier enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, the Maison offers its clients the very finest timepieces. Born by a complementary balance between an artistic approach to shape and watchmaking innovation in the service of the client, the Baume & Mercier Maison continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is the Brand’s legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between the Brand’s founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character... In a more contemporary way than ever.